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Navigating Academia vs Entrepreneurship: Insights from Austin Trudeau's Journey

The Route, April 2 2024

In episode 164 of The Route - podcast, Austin Trudeau generously shared his remarkable journey from studying psychology to venturing into entrepreneurship, ultimately leading to his involvement with the Rydel Franchise Group. His story offers invaluable insights into the intersection of academia and practical business experience, highlighting the...

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From Dropout to CTO: The Inspiring Journey of Filip Slatinac

The Route, March 27 2024

In the latest episode of The Route, host Christopher Nascimento sits down with Filip Slatinac, the co-founder and Chief Technology Officer (CTO) of Noibu, to delve into his remarkable career journey. From dropping out of school to self-teaching coding and eventually founding a successful tech company, Filip's story is one of perseverance,...

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The Route within The Route.

The Route, January 10 2023

Ep. 120 of The Route with Podcast Host & Founder of white whale mktg For those that listen to the podcast frequently, you'd know at the end of every episode, Christopher Nascimento, Host of The Route & Founder of white whale mktg, poses the 'rocking chair' question. The question originates from Chris being certain, that he'll live until he's 103....

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From the Court, to your Door

Hiral Patel, October 21 2022

Golden State Warriors Partnership with Doordash takes Delivery to a New Level With the NBA season tipping off earlier this week, fans had their eyes glued to the action on the court – and sometimes the action off the court. Fans on NBA Twitter or Reddit must have caught wind of the events during a Golden State Warriors practice between Draymond...

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Making Dreams Come True with F1

AJ Hewish, October 21 2022

Formula 1 Brings Immersive Arcade experience to Fans If you ever went to an arcade with your friends as a kid you surely remember the old driving games that you would spend hours on—racing against your friends sitting in front of the 90s-era screen with the steering wheel in front of you. Well F1 is bringing the nostalgia back to the big

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McLaren: Racing into the Future of Partnerships

Christopher Nascimento, October 21 2022

McLaren Racing & Seamless Digital Bring Digital Advertising to F1 Cars Beginning with the United States Grand Prix, McLaren Racing will have a two-system display available on the cockpits of their MCL36 cars. This latest addition will remain on the cars for the remainder of the 2022 season whilst also providing an outlook of what’s to

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Digital Tickets On Deck

Hiral Patel, October 14 2022

Major League Baseball’s playoff NFTs look to bring fans to the blockchain Is there a better month for sports than October? The beginning of the NHL and NBA seasons, the NFL in full swing, Champions League football in Europe, Pumpkin Spice Lattes – what’s not to love? Baseball fans have an extra special reason to love October – playoff

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Drake’s OVO Owl Lands on FC Barcelona’s Kit

Christopher Nascimento, October 14 2022

Spotify Celebrates Unique Accomplishment by Artist In a previous newsletter of ours, we broke shared the news of a major streaming platform, Spotify, sponsoring the front of FC Barcelona’s kit. A major announcement regarding the sheer value, $400 million, but also with the potential it had for both

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Pepsi’s Creative Footwork

AJ Hewish, October 14 2022

Coca-Cola & FIFA Get Nutmegged by Pepsi Suppose you’re a fan of soccer and a follower of viral videos over the past decade. If so, you’ve heard of the nutmeg. Pepsi just nutmegged Coca-Cola and FIFA with their latest ad starring some of the world’s greatest-ever players such as Roberto Carlos, Lionel Messi, Thiery Henry, and

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Making a Statement

Hiral Patel, October 14 2022

What’s in a World Cup Kit? Football fans are probably feeling a bit unusual right now, as the hype for the FIFA World Cup begins… in the fall season. With the 2022 World Cup set to kick off in Qatar in November, the anticipation is beginning to build up and teams have begun to release their uniforms for the tournament. However, not every uniform...

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