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Chelsea FC Ready for Football Evolution

AJ Hewish, September 16 2022

New EPL Owner making some noise For Chelsea Football Club, the past several years have been interesting. Most notably, winning the Champions League and even new club ownership. With this ownership, there is another page in the story for Chelsea in the public media as their new owner, Todd Boehly, has shown his hand for what he plans to be the futur...

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Barstool Sports Launches New NIL Platform

Christopher Nascimento, September 16 2022

Is TwoYay the next big marketplace for college athletes? Barstool Sports has launched the newest NIL platform for college athletes to profit off of their name, image, and likeness - TwoYay. This latest tool in the marketplace will allow Barstool to use their audiences to grow the platform, but also connect their advertisers to the pool of Barstool...

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What’s in a Moment?

Hiral Patel, September 16 2022

Bills WR takes gender reveal to the next level When the Buffalo Bills and LA Rams kicked off the 2022-23 NFL season last Thursday, over 21.3 million viewers tuned in for the marquee matchup. The 31-10 victory was a delight for Bills fans everywhere – but a few Bills fans, in particular, enjoyed the night a little more than everyone else.

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Out of Office and In the Ballpark

Hiral Patel, September 9 2022

Seattle Mariners look to bring a unique activation to corporate fans Afternoon baseball. A concept loved by fans across the continent, but only on the weekends. The weekday afternoon baseball is a tough sell for ticket sales reps, and a tough buy for most blue- and white-collar workers. This past Wednesday, the Seattle Mariners partnered with Geekw...

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NFL Partners with ITV

AJ Hewish, September 9 2022

Steps to growing Football internationally Since 2007 the NFL has played numerous league games in what came to be known as the international series, in various countries around the world including Mexico, Germany, and England. Most notably, the NFL has played 30 games in England since 2007, playing at England’s iconic Wembley Stadium, Twickenham, an...

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Now Available: College Athletes Jerseys Through Fanatics

Christopher Nascimento, September 9 2022

Whose jersey are you getting? On Thursday, another milestone was set in the NIL world. You are now able to purchase a college athlete's jersey through Fanatics. More than 40 schools and over 4,300 athletes are available via the new college football store. Gone are the days of seeing the generic college jerseys - no nameplate, just the number. Fanat...

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Golf Canada Continues Their Creative Roll

Christopher Nascimento, September 6 2022

CP Women’s Open partnerships shine on a phenomenal weekend in Ottawa Earlier this summer we had an RBC Canadian Open special edition newsletter, that dove into numerous topics pertaining to why you need to keep an eye out for golf. Not only were big names finally returning to compete on the greens in the great white north but Golf Canada was LITERA...

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"Love is Everything", an ode to Serena's legacy off the court

Hiral Patel, September 6 2022

Gatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...

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The ‘Sauce’ Sauce

AJ Hewish, September 6 2022

New York Jets CB, Ahmad ‘Sauce’ Gardner partners with Buffalo Wild Wings For decades, top athletes around the world endorse products and collaborate with some of the world’s top brands such as Cristiano Ronaldo’s CR7 Mercurial cleats with Nike and most famously, the Jordan brand with Nike and Michael Jordan. Well if 2022 has taught us anything in t...

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The Future of Golf Starts Now

AJ Hewish, August 29 2022

Tiger Woods and Rory McIlroy launch tech-based Golf league These last few months have been extremely controversial with the introduction of the PFA Tour’s first possible massive competitor: LIV Golf. But now, the PGA is hitting back, and there are no other two players to hit back at the industry than Tiger Woods and Rory McIlroy.

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