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Breaking the (Digital) Ice

Hiral Patel, August 29 2022

EA Sports NHL23 cover athletes, reveal trailer released This past week, hockey fans were treated to the annual release of EA Sports’ NHL video game athlete cover and reveal trailer. Most of the “Chel” community was looking forward to the new updates of the game and to see who will don the cover of the game. The last two cover athletes (Auston Matth...

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Building A Sports Marketing Business

Christopher Nascimento, August 23 2022

What I've Done In The Last 11 Months Three years ago I ramped up my networking as I felt the pressure. If I didn't start, I thought I'd never break into the world of sports so along came coffee chats with people around Ottawa. At the end of each chat, I'd ask for two people they'd suggest I speak to.

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Robin Hood of the EPL

AJ Hewish, August 19 2022

Returning Manchester United to its Former Glory It has been a truly disappointing season so far for Manchester United and Manchester United fans. Not only has this season been a nightmare, losing both games of the first season, placing at the bottom of the Premier League table for the first time since the 1930s.

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The Power of Athlete Marketing Through NIL

Caleb Gilligan, August 19 2022

LSU QB Quits Football but Continues to Provide Brands with Value The NCAA’s Name, Image, and Likeness (NIL) deals keep getting crazier and crazier as we approach the start of this year’s NCAA seasons. If you haven’t been following, the NCAA updated its regulations regarding athlete sponsorships to allow current student-athletes to earn income from...

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The (Surprise) New Face of Hydration

Hiral Patel, August 19 2022

Colts Trainer Becomes Face of Water Brand Every sports fan can recall an interview or a presser where a star thanks all of the people behind the scenes who support them - from their friends and family to every single team employee. Though it is rarely forgotten how important every member of the team is, it is not often that one of those crucial tea...

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Serena Williams Takes on her Newest Venture

Hiral Patel, August 12 2022

Tennis G.O.A.T. Takes on a New Challenge – Venture Capital Goodbyes are never easy, and when it comes to sports – a goodbye can bring any fan or athlete to tears. On Tuesday, one of Tennis’ biggest superstars (and the GOAT if you ask me) said goodbye to the game she has dominated for decades. Serena Williams announced that she will be moving on fro...

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Love of The Game… and Pasta

AJ Hewish, August 12 2022

Federer Partners with Barilla To Make Young Athlete’s Dream Come True 20 grand slams and 103 ATP singles titles. Easily one of the GOATs of the game, Roger Federer is still perfecting a sportsman's life. Recently, Federer has shown his talent off the court with his partnership and collaboration with Barilla pasta, starring in ads that hit right in...

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Leylah Fernandez Takes Over Partnerships for the Canadian Open

Christopher Nascimento, August 11 2022

Fernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...

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Open Your Eyes: Women’s Sports Isn’t Going Anywhere

Christopher Nascimento, August 5 2022

Women’s Soccer Leads The Charge Following The Euros Maya Angelou has a great quote that I enjoy referring to, it goes like this: when people show you who they are, believe them. This quote is typically in reference to the action of others, however, I think the theme of this quote is shared across various circumstances. An example of this could be p...

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BeReal in the Sports Marketing Landscape

Marcus MacDonald, August 5 2022

Utilizing The Newest Social Platform To Your Advantage Similar to the English Premier League top 4 race, the social media landscape are established competitors, some competitors that need to be revamped, and then every year or two there is a new team that comes out of nowhere fighting for one of those spots. Now there is a new platform called BeRea...

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