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CP Women’s Open partnerships shine on a phenomenal weekend in Ottawa Earlier this summer we had an RBC Canadian Open special edition newsletter, that dove into numerous topics pertaining to why you need to keep an eye out for golf. Not only were big names finally returning to compete on the greens in the great white north but Golf Canada was LITERA...
Read MoreGatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...
Read MoreNew York Jets CB, Ahmad ‘Sauce’ Gardner partners with Buffalo Wild Wings For decades, top athletes around the world endorse products and collaborate with some of the world’s top brands such as Cristiano Ronaldo’s CR7 Mercurial cleats with Nike and most famously, the Jordan brand with Nike and Michael Jordan. Well if 2022 has taught us anything in t...
Read MoreTiger Woods and Rory McIlroy launch tech-based Golf league These last few months have been extremely controversial with the introduction of the PFA Tour’s first possible massive competitor: LIV Golf. But now, the PGA is hitting back, and there are no other two players to hit back at the industry than Tiger Woods and Rory McIlroy.
Read MoreEA Sports NHL23 cover athletes, reveal trailer released This past week, hockey fans were treated to the annual release of EA Sports’ NHL video game athlete cover and reveal trailer. Most of the “Chel” community was looking forward to the new updates of the game and to see who will don the cover of the game. The last two cover athletes (Auston Matth...
Read MoreWhat I've Done In The Last 11 Months Three years ago I ramped up my networking as I felt the pressure. If I didn't start, I thought I'd never break into the world of sports so along came coffee chats with people around Ottawa. At the end of each chat, I'd ask for two people they'd suggest I speak to.
Read MoreReturning Manchester United to its Former Glory It has been a truly disappointing season so far for Manchester United and Manchester United fans. Not only has this season been a nightmare, losing both games of the first season, placing at the bottom of the Premier League table for the first time since the 1930s.
Read MoreLSU QB Quits Football but Continues to Provide Brands with Value The NCAA’s Name, Image, and Likeness (NIL) deals keep getting crazier and crazier as we approach the start of this year’s NCAA seasons. If you haven’t been following, the NCAA updated its regulations regarding athlete sponsorships to allow current student-athletes to earn income from...
Read MoreColts Trainer Becomes Face of Water Brand Every sports fan can recall an interview or a presser where a star thanks all of the people behind the scenes who support them - from their friends and family to every single team employee. Though it is rarely forgotten how important every member of the team is, it is not often that one of those crucial tea...
Read MoreTennis G.O.A.T. Takes on a New Challenge – Venture Capital Goodbyes are never easy, and when it comes to sports – a goodbye can bring any fan or athlete to tears. On Tuesday, one of Tennis’ biggest superstars (and the GOAT if you ask me) said goodbye to the game she has dominated for decades. Serena Williams announced that she will be moving on fro...
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