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The Sport Marketeer

Hockey Canada Losing Partnerships

Hiral Patel, June 30 2022

Partners Have Backed Out of their Commitments, Government Also Freezing Funds Content Warning: The following article contains references to sexual assault Over the past few days, some of Hockey Canada’s biggest partners have announced a pause to their partnership agreements with the association. Scotiabank, Telus, Imperial Oil (Esso), Tim Hortons,...

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The Sport Marketeer

Senators Relocationg… to Ottawa

Caleb Gilligan, June 27 2022

Ottawa Senators Reach Deal with NCC for New Lebreton Flats Arena For the first time since 2016, a new arena in downtown Ottawa is on the table. On June 23, the National Capital Commission (NCC) reached an agreement with Capital Sports Development Inc (CSDI), a group led by the Ottawa Senators, to sign a memorandum of understanding for their new pro...

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The Sport Marketeer

New Sights and Sounds

Hiral Patel, June 27 2022

The NBA Draft Brings New Activations to a Star-Studded Night There will never be a single word or phrase that can summarise the nerves, emotions, and anticipation of NBA draft night, as 60 young stars get to start the next step of making their professional dreams come true. The NBA draft has become significant for many things, including the constan...

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The Sport Marketeer

Everton and Their New Partner

AJ Hewish, June 27 2022

What’s Really at Stake for Everton Everything seemed to be going well for Everton FC for a few years; breaking into the top half of the premier league table, new sponsor Cazoo and plans to build a new stadium in the Merseyside. However, this past season, Everton stayed in the premier league on the very last day of the season and has been plagued wi...

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The Sport Marketeer

Apple TV and MLS Agree on Streaming Deal

AJ Hewish, June 17 2022

10-Year Deal Worth $2.5B for MLS Apple strikes again! This week, Major League Soccer (MLS) announced the agreement of a 10-year deal with Apple to be the exclusive provider of the MLS match broadcasts worldwide. Beginning next season, MLS fans will be able to watch all league play, league cups, MLS NEXT Pro (semi-pro league), and MLS NEXT (developm...

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The Sport Marketeer

Toronto & Vancouver to Host 2026 World Cup Matches

Caleb Gilligan, June 17 2022

Edmonton Loses Out, 10 Group Stage Matches for Canadian Cities It’s official, the 2026 FIFA World Cup will be played in two Canadian cities, Toronto and Vancouver! The announcement marks the first time that a Men’s World Cup match is played in Canada. The two cities are expected to share 10 out of the 60 Group Stage matches while three Mexican citi...

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The Sport Marketeer

Indian Premier League Goes for Six (Billion)

Hiral Patel, June 17 2022

IPL Secures New Media Rights Deal, 2nd to Only NFL in Value A few months ago, when the Indian Premier League was set to commence its 15th season, we took a look at the rise of cricket globally, and how the IPL was primed to grow exponentially. After the two-month tournament ended with the expansion Gujarat Titans taking the title in their inaugural...

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The Sport Marketeer

Gatorade Drops Sponsorship Deals With NHL and Others

Caleb Gilligan, June 10 2022

Gatorade Parent Company (PepsiCo) Announces Shift In Sports Sponsorship Strategy Whether it’s Marc-Andre Fleury playing a classic loose lid prank on his teammates or Dustin Brown trying to drink from the bottom of the bottle, NHL fans can quickly recognize the infamous green Gatorade water bottles found on every NHL bench. However, no more memories...

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The Sport Marketeer

Drama For CanMNT

AJ Hewish, June 10 2022

CanMNT Cancel Match and Negotiate With Canada Soccer After the events that took place that led to the cancellation of the Canadian Men’s National Team’s friendly match against Iran, all appeared to be steady once more for the boys in red, with a last-minute friendly scheduled against Panama at BC Place. However, more drama ensued as the players too...

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The Sport Marketeer

You Only LIV Once

Hiral Patel, June 10 2022

PGA Announces Suspensions For LIV Invitational Participants As play teed off in Etobicoke for the RBC Canadian Open, the LIV Golf invitational got underway in London, England - and the PGA is not warming up to the new kid on the block. Just minutes after the first hole began in London, the PGA released a statement announcing the suspension of all p...

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