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The Sport Marketeer

Straight 7’s for Canadian Sports

Christopher Nascimento, October 25 2021

Single Event Gambling to Become Legal in Canada Source: SportsNet If you haven’t heard yet, you can now bet on sports in Canada. Yes, huge news! With that said, there is now a mad dash to get in on the action. Sports gambling companies are throwing advertising & sponsorship money into the Canadian sports industry to try and get a percentage of the...

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The Sport Marketeer

(Field of) Dreams Come True

Hiral Patel, October 24 2021

1989 Meets 2021 - MLB Edition Source: MLB The classic 1989 Kevin Costner movie, where a farmer hears a strange voice saying “if you build it, he will come.” and proceeded to build an entire baseball diamond on his property. Fast forward to 2021, and the field of dreams has returned, but this time with a 21st-century approach.

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The Sport Marketeer

Messi to PSG

AJ Hewish, October 23 2021

The Immediate Impact on The Club Source: SJR10 In last week’s newsletter (subscribe if you haven’t already), we discussed one of the bigger sports stories of the year. Messi left Barcelona! Now that he has officially signed with a new club, for the first time in his professional career, we can look at the impact he will have on them going forward.

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The Sport Marketeer

The End of an Era: What's Next for FIFA and EA

AJ Hewish, October 22 2021

Source: playstation.com One of the top-selling franchises each year, EA Sports FIFA has been the most played soccer (football) video game since 1993. With tens of millions of copies sold each year, their famous partnership is set to end. Their existing deal is set to expire next year, and the ongoing negotiations between EA and FIFA are not going w...

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The Sport Marketeer

A QB Controversy in Oklahoma

AJ Hewish, October 22 2021

How Two Top Prospects are Trying to Make the Most of Their Opportunity Source: thespun.com For anyone who knows college football or follows the top NFL draft-eligible prospects, Spencer Rattler is a household name - a top-ranked quarterback who is projected to be a franchise QB in the NFL, and potentially a top pick in the 2022 NFL draft. This past...

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The Sport Marketeer

How To Get Fans Back In The Stands

AJ Hewish, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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The Sport Marketeer

NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

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The Sport Marketeer

Reebok Courting Greatness

Hiral Patel, October 21 2021

Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.

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The Sport Marketeer

Bye Bye Messi

AJ Hewish, October 21 2021

The End of an Era Source: white whale mktg 15 years, x amount of games, x amount of goals, x amount of assists, and x amount of trophies. BUT NO MORE. That’s right. We all know the news that Lionel Messi, the disputed GOAT of soccer (it’s football but we’ll say soccer) is leaving his long-term club Barcelona.

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The Sport Marketeer

The CFL is Back

Christopher Nascimento, October 20 2021

What’s Going to Happen Next? Source: Global News It’s August 2021. Wow! The CFL last played a game in the year 2019! We’re closing in on the 2-year mark since the league and players last touched the field, due to COVID. With that, a lot has changed for the league since then; needing financial aid from the Canadian Government, looking into a partner...

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