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The Sport Marketeer

Drive to Survive: PGA's Turn on Netflix

AJ Hewish, January 14 2022

PGA Gets Netflix Series Keyur Khamar/PGA TOUR It’s already on the way for all you golf fans and sports fans out there. Netflix is teaming up with the PGA Tour and Box to Box Films to release an immersive documentary series that will follow the lives and stories of the top golf players in the world on the biggest stage in professional golf: the PGA...

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The Sport Marketeer

Categories With The Greatest Sports Marketing Potential

Christopher Nascimento, January 14 2022

What Brands Can Do To Capitalize on 2022 martechasia.net We’re two weeks into the new year, how’s it been so far? New year, new you? Or, new year, same you. Don’t worry, you don’t need to answer. In last week’s issue of The Sport Marketeer, the importance of the new year for potential partnerships was discussed. This issue we’re discussing this wee...

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The Sport Marketeer

The Italian Job

Hiral Patel, January 14 2022

How Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...

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The Sport Marketeer

A $550 Million Dollar Sports Subscription

Hiral Patel, January 7 2022

The New York Times Purchases The Athletic The Athletic The phrase “New Year, New Me” is something you hear often this time of year when people make commitments to resolutions that may or may not last beyond the time this newsletter was sent to your inbox. For The Athletic, a subscription-based sports journalism platform - that statement will be mor...

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The Sport Marketeer

Playoffs Are Starting and We Aren’t Talking About Football

Christopher Nascimento, January 7 2022

Why January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...

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The Sport Marketeer

North America Conquering Europe

AJ Hewish, January 7 2022

What North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...

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The Sport Marketeer

The Rise of the NFT

Hiral Patel, December 31 2021

Welcome to the Simulation NBA TopShot When we look back at the year that was 2021, it is impossible to ignore the impact of COVID-19, a pandemic that continues to impact lives across the world. Whether in the world of sports, fashion, music, or beyond – there is nothing more important than health. As a result, 2021 continued to require sports leagu...

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The Sport Marketeer

The Year of the Athlete

Christopher Nascimento, December 31 2021

Athletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.

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The Sport Marketeer

Sports Content Coming to a Screen Near You

Christopher Nascimento, December 31 2021

The Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.

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The Sport Marketeer

The Season To Get Creative

Christopher Nascimento, December 31 2021

How Teams Should Create Holiday Content Twitter / @Anaheim Ducks The holidays are fast approaching, and this is the time your social team can sink or swim. Every brand in sports is in the process of soon releasing its holiday post. Most scrape by with the basics while others would’ve been better off not participating. Yet, we’ll admit there are sti...

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