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The Sport Marketeer

The Italian Job

Hiral Patel, January 14 2022

How Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...

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The Sport Marketeer

North America Conquering Europe

AJ Hewish, January 7 2022

What North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...

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The Sport Marketeer

Merry Christmas - From FC Cincinnati

AJ Hewish, December 31 2021

Kicking Into The Holiday Spirit Facebook / @FC Cincinnati Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday se...

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The Sport Marketeer

‘Tis The Season For Sports Marketing

Hiral Patel, December 31 2021

A Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...

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The Sport Marketeer

MLS Next Pro - The Good and the Bad

Hiral Patel, December 13 2021

What’s Next for MLS MLS On Monday, the MLS announced the creation of a new league - the MLS Next Pro - which will begin their first season in 2022. The league plans to debut with 21 teams, in a 24 game season. The league plans to expand quickly, and have every MLS team with an affiliated MLS Next Pro franchise. The MLS Next Pro is a league designed...

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The Sport Marketeer

Lebron to Liverpool: Confirmed

Hiral Patel, December 5 2021

What do Lebron and Liverpool Have in Store? AFP Don’t let the headline fool you - LeBron is still a Los Angeles Laker, and is still a basketball superstar (until Shams or Woj says otherwise), even though it would be very believable that LeBron found himself playing professionally in a different sport. However, we will soon see the king (or his like...

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The Sport Marketeer

Should the EPL get into NFTs?

Christopher Nascimento, December 4 2021

Why the EPL is Drawing Concerns Regarding Their Newest Partnership Category Original Photo: Michael Regan/ Getty Images If you haven’t heard of an NFT yet, you’re falling behind. Read this blog, previously made by the wwm team to enlighten you before you continue reading. Now that you, your mom, and all of your friends from university are caught up...

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The Sport Marketeer

FC Barcelona Joins League of Legends

AJ Hewish, November 28 2021

Why A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...

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The Sport Marketeer

The Leagues Awaken

AJ Hewish, November 23 2021

What’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...

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The Sport Marketeer

The Rise of the Brand

Hiral Patel, November 22 2021

What’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...

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