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The Sport Marketeer

The Sport Marketeer

FC Barcelona Joins League of Legends

AJ Hewish, November 28 2021

Why A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...

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The Sport Marketeer

New Jersey’s New Jersey

AJ Hewish, November 28 2021

Why Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...

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The Sport Marketeer

The Leagues Awaken

AJ Hewish, November 23 2021

What’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...

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The Sport Marketeer

The Rise of the Brand

AJ Hewish, November 22 2021

What’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...

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The Sport Marketeer

The Athletes Strikes Back

AJ Hewish, November 22 2021

What’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...

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The Sport Marketeer

The Power of Ted Lasso

AJ Hewish, November 12 2021

How Shows Drive the Growth of Sports Source: Apple TV If you haven’t heard already, the world of soccer (or should we say football) has taken notice of the hit series on Apple TV, Ted Lasso. At the beginning of this month, the hit series signed a licensing agreement with the EPL (English Premier League) for about £500,000, according to Matt Slater...

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The Sport Marketeer

WNBA and The Future of Sponsorships

AJ Hewish, November 11 2021

The Value of Strategic Partnerships Source: Sports Tribune The WNBA finals are in full force, with the series tied at 1 between the Chicago Sky and Phoenix Mercury (as of Thursday, Oct. 14). The best of the best are on-court making headlines - while the league continues to make headlines of their own off the court.

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The Sport Marketeer

The King of Product Placement

AJ Hewish, November 10 2021

How Sports Can Learn a Thing or Two from 007 photo courtesy of mgm pictures - casino royale No time to die. If you haven’t seen it yet, you may be living under a rock. It’s the latest movie to be added to the James Bond franchise, as actor Daniel Craig caps off his tenure as 007 in style. With another action-packed 3 hour movie in the books, one th...

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The Sport Marketeer

The Big Boys Are Back

AJ Hewish, November 10 2021

The Saudi Takeover of Newcastle United photo courtesy of getty images One of England’s biggest and most followed teams in History: Newcastle United. Some of the biggest names in English football such as Alan Shearer, Les Ferdinand, Paul Gascoigne, and Kevin Keegan have played for the Toons in the past few decades. But in recent years, the “Toon” or...

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The Sport Marketeer

Keeping it Clasico

AJ Hewish, November 10 2021

La Liga’s Next Move Post Ronaldo-Messi photo courtesy of marca.com Messi vs. Ronaldo headlined La Liga for almost a decade - growing the greatest matchup in club football to over 700 million worldwide viewers (April 2021). El Clasico - the title of every meeting between Real Madrid and FC Barcelona, has featured stars like Sergio Ramos, Gareth Bale...

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