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The Sport Marketeer

The Sport Marketeer

Merry Christmas - From FC Cincinnati

AJ Hewish, December 31 2021

Kicking Into The Holiday Spirit Facebook / @FC Cincinnati Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday se...

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The Sport Marketeer

‘Tis The Season For Sports Marketing

Hiral Patel, December 31 2021

A Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...

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The Sport Marketeer

Tom Brady - The Roadmap to Athlete Branding

Christopher Nascimento, December 31 2021

The Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...

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The Sport Marketeer

Fan Controlled Football Reaching New Heights With Dazn

Hiral Patel, December 31 2021

Madden Franchise Mode Comes to Life Kevin C. Cox/Fan Controlled Football / Getty Images Sport / Getty The world of streaming has revolutionized how fans watch sports on a screen. Improvements in fan engagement have taken platforms like Twitch to the forefront of streaming, where fans of video games (and also sports) are able to connect with the con...

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The Sport Marketeer

NFL Grants Select Teams With International Marketing Rights

Christopher Nascimento, December 31 2021

Vikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...

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The Sport Marketeer

Why Use TikTok for Marketing

Christopher Nascimento, December 13 2021

Hears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...

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The Sport Marketeer

MLS Next Pro - The Good and the Bad

Hiral Patel, December 13 2021

What’s Next for MLS MLS On Monday, the MLS announced the creation of a new league - the MLS Next Pro - which will begin their first season in 2022. The league plans to debut with 21 teams, in a 24 game season. The league plans to expand quickly, and have every MLS team with an affiliated MLS Next Pro franchise. The MLS Next Pro is a league designed...

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The Sport Marketeer

Utilizing Wearable Tech Like Strava For Sports Marketing

AJ Hewish, December 13 2021

Getting Creative with Technology Anthony Hoyte / bicycling.com Wearable fitness technology brand Strava has reached a great milestone this past year in the fitness market. The number of activities recorded by Strava rose by 38% in 2021, indicating that this collected fitness market will continue to grow and grow as pandemic restrictions are easing...

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The Sport Marketeer

How to Build an Athlete’s Brand

Christopher Nascimento, December 6 2021

Athlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...

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The Sport Marketeer

Lebron to Liverpool: Confirmed

Hiral Patel, December 5 2021

What do Lebron and Liverpool Have in Store? AFP Don’t let the headline fool you - LeBron is still a Los Angeles Laker, and is still a basketball superstar (until Shams or Woj says otherwise), even though it would be very believable that LeBron found himself playing professionally in a different sport. However, we will soon see the king (or his like...

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