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Is TwoYay the next big marketplace for college athletes? Barstool Sports has launched the newest NIL platform for college athletes to profit off of their name, image, and likeness - TwoYay. This latest tool in the marketplace will allow Barstool to use their audiences to grow the platform, but also connect their advertisers to the pool of Barstool...
Read MoreBills WR takes gender reveal to the next level When the Buffalo Bills and LA Rams kicked off the 2022-23 NFL season last Thursday, over 21.3 million viewers tuned in for the marquee matchup. The 31-10 victory was a delight for Bills fans everywhere – but a few Bills fans, in particular, enjoyed the night a little more than everyone else.
Read MoreSeattle Mariners look to bring a unique activation to corporate fans Afternoon baseball. A concept loved by fans across the continent, but only on the weekends. The weekday afternoon baseball is a tough sell for ticket sales reps, and a tough buy for most blue- and white-collar workers. This past Wednesday, the Seattle Mariners partnered with Geekw...
Read MoreSteps to growing Football internationally Since 2007 the NFL has played numerous league games in what came to be known as the international series, in various countries around the world including Mexico, Germany, and England. Most notably, the NFL has played 30 games in England since 2007, playing at England’s iconic Wembley Stadium, Twickenham, an...
Read MoreWhose jersey are you getting? On Thursday, another milestone was set in the NIL world. You are now able to purchase a college athlete's jersey through Fanatics. More than 40 schools and over 4,300 athletes are available via the new college football store. Gone are the days of seeing the generic college jerseys - no nameplate, just the number. Fanat...
Read MoreCP Women’s Open partnerships shine on a phenomenal weekend in Ottawa Earlier this summer we had an RBC Canadian Open special edition newsletter, that dove into numerous topics pertaining to why you need to keep an eye out for golf. Not only were big names finally returning to compete on the greens in the great white north but Golf Canada was LITERA...
Read MoreGatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...
Read MoreNew York Jets CB, Ahmad ‘Sauce’ Gardner partners with Buffalo Wild Wings For decades, top athletes around the world endorse products and collaborate with some of the world’s top brands such as Cristiano Ronaldo’s CR7 Mercurial cleats with Nike and most famously, the Jordan brand with Nike and Michael Jordan. Well if 2022 has taught us anything in t...
Read MoreTiger Woods and Rory McIlroy launch tech-based Golf league These last few months have been extremely controversial with the introduction of the PFA Tour’s first possible massive competitor: LIV Golf. But now, the PGA is hitting back, and there are no other two players to hit back at the industry than Tiger Woods and Rory McIlroy.
Read MoreEA Sports NHL23 cover athletes, reveal trailer released This past week, hockey fans were treated to the annual release of EA Sports’ NHL video game athlete cover and reveal trailer. Most of the “Chel” community was looking forward to the new updates of the game and to see who will don the cover of the game. The last two cover athletes (Auston Matth...
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