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What I've Done In The Last 11 Months Three years ago I ramped up my networking as I felt the pressure. If I didn't start, I thought I'd never break into the world of sports so along came coffee chats with people around Ottawa. At the end of each chat, I'd ask for two people they'd suggest I speak to.
Read MoreWomen’s Soccer Leads The Charge Following The Euros Maya Angelou has a great quote that I enjoy referring to, it goes like this: when people show you who they are, believe them. This quote is typically in reference to the action of others, however, I think the theme of this quote is shared across various circumstances. An example of this could be p...
Read MoreImproved Fan Experiences Coming to Toronto Soon The Rogers Centre, formerly known as the SkyDome, has been a topic of discussion around Toronto for several years now. Many fans have voiced their concerns about the long-term viability of the Blue Jays' home. In 2020, the concerns were addressed when Mark Shapiro, President, and CEO of the Blue Jays,...
Read MoreEPL Giants Partner With YouTubers & PRIME Hydration Drink Recently, partnerships in sports have been causing a SPLASH… see what I did there? The beverage and hydration space in particular has resulted in the most headline-worthy news: Changing Things Up: BioSteel Signs NHL, Gatorade Drops Sponsorship Deals With NHL and Others, and more.
Read MoreSouth Africa Looks To Launch Their Own Domestic Cricket League Over the last year, the sport of cricket has made its way into global headlines for a few reasons – ones that we’ve talked about in previous editions of The Sport Marketeer. Numbers talk, and the numbers coming out of the IPL have been nothing to glance over. From the Indian Premier Lea...
Read MoreMLS Clubs Secure Massive Signings Although the football transfer window only officially started two weeks ago, there has been plenty of movement in football’s top leagues. Erling Haaland secured his move to Premier League defending champions Manchester City, the former club of his father, Alfie Haaland. French wonderboy Aurelien Tchouameni made his...
Read MoreNew Champion is One of the Many Things That Changed This NHL Playoffs It finally happened. After years of being disappointed by early playoff exits, the Colorado Avalanche have finally won their third Stanley Cup. They had to push themselves to the limit to beat the Tampa Bay Lightning team who fought to the very last minute to have a chance at the...
Read MorePartners Have Backed Out of their Commitments, Government Also Freezing Funds Content Warning: The following article contains references to sexual assault Over the past few days, some of Hockey Canada’s biggest partners have announced a pause to their partnership agreements with the association. Scotiabank, Telus, Imperial Oil (Esso), Tim Hortons,...
Read MoreOttawa Senators Reach Deal with NCC for New Lebreton Flats Arena For the first time since 2016, a new arena in downtown Ottawa is on the table. On June 23, the National Capital Commission (NCC) reached an agreement with Capital Sports Development Inc (CSDI), a group led by the Ottawa Senators, to sign a memorandum of understanding for their new pro...
Read More10-Year Deal Worth $2.5B for MLS Apple strikes again! This week, Major League Soccer (MLS) announced the agreement of a 10-year deal with Apple to be the exclusive provider of the MLS match broadcasts worldwide. Beginning next season, MLS fans will be able to watch all league play, league cups, MLS NEXT Pro (semi-pro league), and MLS NEXT (developm...
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