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The Sport Marketeer

Third Time’s The Charm

Hiral Patel, July 29 2022

South Africa Looks To Launch Their Own Domestic Cricket League Over the last year, the sport of cricket has made its way into global headlines for a few reasons – ones that we’ve talked about in previous editions of The Sport Marketeer. Numbers talk, and the numbers coming out of the IPL have been nothing to glance over. From the Indian Premier Lea...

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The Sport Marketeer

Euro Soccer Stars Head to MLS

Caleb Gilligan, July 15 2022

MLS Clubs Secure Massive Signings Although the football transfer window only officially started two weeks ago, there has been plenty of movement in football’s top leagues. Erling Haaland secured his move to Premier League defending champions Manchester City, the former club of his father, Alfie Haaland. French wonderboy Aurelien Tchouameni made his...

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The Sport Marketeer

It’s All About Entertaining, Great Performance By Avalanche On & Off the Ice

Caleb Gilligan, July 6 2022

New Champion is One of the Many Things That Changed This NHL Playoffs It finally happened. After years of being disappointed by early playoff exits, the Colorado Avalanche have finally won their third Stanley Cup. They had to push themselves to the limit to beat the Tampa Bay Lightning team who fought to the very last minute to have a chance at the...

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The Sport Marketeer

Hockey Canada Losing Partnerships

Hiral Patel, June 30 2022

Partners Have Backed Out of their Commitments, Government Also Freezing Funds Content Warning: The following article contains references to sexual assault Over the past few days, some of Hockey Canada’s biggest partners have announced a pause to their partnership agreements with the association. Scotiabank, Telus, Imperial Oil (Esso), Tim Hortons,...

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The Sport Marketeer

Senators Relocationg… to Ottawa

Caleb Gilligan, June 27 2022

Ottawa Senators Reach Deal with NCC for New Lebreton Flats Arena For the first time since 2016, a new arena in downtown Ottawa is on the table. On June 23, the National Capital Commission (NCC) reached an agreement with Capital Sports Development Inc (CSDI), a group led by the Ottawa Senators, to sign a memorandum of understanding for their new pro...

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The Sport Marketeer

Apple TV and MLS Agree on Streaming Deal

AJ Hewish, June 17 2022

10-Year Deal Worth $2.5B for MLS Apple strikes again! This week, Major League Soccer (MLS) announced the agreement of a 10-year deal with Apple to be the exclusive provider of the MLS match broadcasts worldwide. Beginning next season, MLS fans will be able to watch all league play, league cups, MLS NEXT Pro (semi-pro league), and MLS NEXT (developm...

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The Sport Marketeer

Toronto & Vancouver to Host 2026 World Cup Matches

Caleb Gilligan, June 17 2022

Edmonton Loses Out, 10 Group Stage Matches for Canadian Cities It’s official, the 2026 FIFA World Cup will be played in two Canadian cities, Toronto and Vancouver! The announcement marks the first time that a Men’s World Cup match is played in Canada. The two cities are expected to share 10 out of the 60 Group Stage matches while three Mexican citi...

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The Sport Marketeer

Indian Premier League Goes for Six (Billion)

Hiral Patel, June 17 2022

IPL Secures New Media Rights Deal, 2nd to Only NFL in Value A few months ago, when the Indian Premier League was set to commence its 15th season, we took a look at the rise of cricket globally, and how the IPL was primed to grow exponentially. After the two-month tournament ended with the expansion Gujarat Titans taking the title in their inaugural...

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The Sport Marketeer

Guess Who’s Back, Back Again

Hiral Patel, June 3 2022

RBC Canadian Open to Return After 2-year Hiatus The greens will be greener than ever next week, as the PGA tour comes up North for the first time in 2 years. The RBC Canadian Open is scheduled to tee-off next week at St. George's Golf Course in Etobicoke, Ontario – and golf fans should be excited for the return of the tour to Canada. With talent li...

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The Sport Marketeer

What Comes After ‘The Off-Season’

Hiral Patel, May 20 2022

J-Cole Signs In the Canadian Elite Basketball League We’ve seen celebrities courtside, in ownership suites, and even playing in all-star celebrity games - but we have never seen something like this in our lifetime. J-Cole. Jermaine. Cole. The man who went double platinum with no features and is regarded by many as one of the best rappers in the gam...

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