/christophers-website-6418/images/CPT103405967_hd-u6ad8.jpeg)
/christophers-website-6418/images/wwmbannerlogo-9ef7d.png)
Developing Partnerships for a National Sports Organization The other day, white whale mktg released a video announcing their latest client in Badminton Canada. A step into the sports property business that was a long time in the making where the Ottawa-based sports marketing company will provide partnership marketing development
Read MoreMajor League Pickleball Announces Lebron James as One of Many Investors We’ve all heard of the MLB, the NBA, the MLS, the NFL, and many more major sports leagues in North America and across the globe. Well, there’s a new player in town, and it’s been backed by one of the GOATs of basketball: Lebron
Read MoreNew EPL Owner making some noise For Chelsea Football Club, the past several years have been interesting. Most notably, winning the Champions League and even new club ownership. With this ownership, there is another page in the story for Chelsea in the public media as their new owner, Todd Boehly, has shown his hand for what he plans to be the futur...
Read MoreSteps to growing Football internationally Since 2007 the NFL has played numerous league games in what came to be known as the international series, in various countries around the world including Mexico, Germany, and England. Most notably, the NFL has played 30 games in England since 2007, playing at England’s iconic Wembley Stadium, Twickenham, an...
Read MoreTiger Woods and Rory McIlroy launch tech-based Golf league These last few months have been extremely controversial with the introduction of the PFA Tour’s first possible massive competitor: LIV Golf. But now, the PGA is hitting back, and there are no other two players to hit back at the industry than Tiger Woods and Rory McIlroy.
Read MoreWhat I've Done In The Last 11 Months Three years ago I ramped up my networking as I felt the pressure. If I didn't start, I thought I'd never break into the world of sports so along came coffee chats with people around Ottawa. At the end of each chat, I'd ask for two people they'd suggest I speak to.
Read MoreWomen’s Soccer Leads The Charge Following The Euros Maya Angelou has a great quote that I enjoy referring to, it goes like this: when people show you who they are, believe them. This quote is typically in reference to the action of others, however, I think the theme of this quote is shared across various circumstances. An example of this could be p...
Read MoreImproved Fan Experiences Coming to Toronto Soon The Rogers Centre, formerly known as the SkyDome, has been a topic of discussion around Toronto for several years now. Many fans have voiced their concerns about the long-term viability of the Blue Jays' home. In 2020, the concerns were addressed when Mark Shapiro, President, and CEO of the Blue Jays,...
Read MoreEPL Giants Partner With YouTubers & PRIME Hydration Drink Recently, partnerships in sports have been causing a SPLASH… see what I did there? The beverage and hydration space in particular has resulted in the most headline-worthy news: Changing Things Up: BioSteel Signs NHL, Gatorade Drops Sponsorship Deals With NHL and Others, and more.
Read MoreSouth Africa Looks To Launch Their Own Domestic Cricket League Over the last year, the sport of cricket has made its way into global headlines for a few reasons – ones that we’ve talked about in previous editions of The Sport Marketeer. Numbers talk, and the numbers coming out of the IPL have been nothing to glance over. From the Indian Premier Lea...
Read More