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EPL Giants Partner With YouTubers & PRIME Hydration Drink Recently, partnerships in sports have been causing a SPLASH… see what I did there? The beverage and hydration space in particular has resulted in the most headline-worthy news: Changing Things Up: BioSteel Signs NHL, Gatorade Drops Sponsorship Deals With NHL and Others, and more.
Read MoreSouth Africa Looks To Launch Their Own Domestic Cricket League Over the last year, the sport of cricket has made its way into global headlines for a few reasons – ones that we’ve talked about in previous editions of The Sport Marketeer. Numbers talk, and the numbers coming out of the IPL have been nothing to glance over. From the Indian Premier Lea...
Read MoreTaking a Nosedive Into The Flair Airlines x CEBL Partnership There’s something to be said about how fun it is to see a seamless brand activation come to life in the world of sports. Some partnerships make noise based on the sheer size of the brands and dollars involved (as they say, money talks). In a world of dollars and numbers, how can the small...
Read MoreGamecocks Head Coach Hops on the Mic Anyone who ever told you defense wins championships, lied straight to your face. Hopefully, they didn’t also tell you that Santa Claus is still real. If so, grab a kleenex wipe your tears, and continue reading this. SWAG WINS CHAMPIONSHIPS! I’m not kidding either. Gone are the days when athletes are attending sp...
Read MoreTech Collective Offers $25K NIL Deal for Athletes Doing Community & Charity Work It’s been over a year since the NCAA announced its new policy on name, image, and likeness (NIL) for college athletes. The new rule allows athletes to earn money by using their NIL, which was forbidden before last year. Seeing how the U.S. Department of Education value...
Read MoreBioSteel Takes Over Hockey For Gatorade Since 2006, the iconic sports performance drink Gatorade has dominated the NHL as their official sports drink sponsor. However, a new competitor entered the market in recent years: Mike Cammalleri’s BioSteel. Focusing on their all-natural ingredients, essential electrolytes, and zero sugar, more and more of t...
Read MoreMLS Clubs Secure Massive Signings Although the football transfer window only officially started two weeks ago, there has been plenty of movement in football’s top leagues. Erling Haaland secured his move to Premier League defending champions Manchester City, the former club of his father, Alfie Haaland. French wonderboy Aurelien Tchouameni made his...
Read MoreNew Patrick Mahomes Commercial Shines With Creativity Most NFL fans are used to seeing Patrick Mahomes perform the impossible when he’s on the field. From his no-look passes, scrambles out of the pocket, and willing the Kansas City Chiefs to a Super Bowl, Mahomes has emerged as one of the biggest stars the NFL has ever seen. In the thick of the NFL...
Read MoreNHL teams Copy NFL Counterparts in Creative Schedule Releases Teams are starting to get more and more creative on social media with their team’s announcements, a sight that sports fans from all over are loving. Events and moments that were often announced in a bland way have now taken on a new life. This past week, the NHL officially released its s...
Read MoreGambling Sponsor Ban Could Cost Clubs £40M per Season Now, if you’re a fan of the English Premier League, you’re likely aware of or involved in the betting for each match that arises over the 38-game game week each season. Fans bet on every possible thing to happen in a Premier League game, from a Ronaldo hattrick, what position Arsenal will finish...
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