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Sports Marketing

The Sport Marketeer

Categories With The Greatest Sports Marketing Potential

Christopher Nascimento, January 14 2022

What Brands Can Do To Capitalize on 2022 martechasia.net We’re two weeks into the new year, how’s it been so far? New year, new you? Or, new year, same you. Don’t worry, you don’t need to answer. In last week’s issue of The Sport Marketeer, the importance of the new year for potential partnerships was discussed. This issue we’re discussing this wee...

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The Sport Marketeer

The Italian Job

Hiral Patel, January 14 2022

How Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...

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The Sport Marketeer

Playoffs Are Starting and We Aren’t Talking About Football

Christopher Nascimento, January 7 2022

Why January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...

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The Sport Marketeer

Tom Brady - The Roadmap to Athlete Branding

Christopher Nascimento, December 31 2021

The Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...

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The Sport Marketeer

NFL Grants Select Teams With International Marketing Rights

Christopher Nascimento, December 31 2021

Vikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...

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The Sport Marketeer

How to Build an Athlete’s Brand

Christopher Nascimento, December 6 2021

Athlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...

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The Sport Marketeer

The Leagues Awaken

AJ Hewish, November 23 2021

What’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...

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The Sport Marketeer

The Athletes Strikes Back

Christopher Nascimento, November 22 2021

What’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...

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The Sport Marketeer

Keeping it Clasico

Hiral Patel, November 10 2021

La Liga’s Next Move Post Ronaldo-Messi photo courtesy of marca.com Messi vs. Ronaldo headlined La Liga for almost a decade - growing the greatest matchup in club football to over 700 million worldwide viewers (April 2021). El Clasico - the title of every meeting between Real Madrid and FC Barcelona, has featured stars like Sergio Ramos, Gareth Bale...

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The Sport Marketeer

The Return of Sunday Night Football

Christopher Nascimento, October 30 2021

What We’d Like To See This Season in the NFL Source: cleveland.com Thirty. It has been exactly 30 Sundays since the last meaningful NFL game was played on February 7th, 2021. But fear not, the NFL returned last night with Thursday Night Football featuring the Cowboys and Buccaneers. With games finally being played after a long off-season here are s...

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