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Nil

The Sport Marketeer

Barstool Sports Launches New NIL Platform

Christopher Nascimento, September 16 2022

Is TwoYay the next big marketplace for college athletes? Barstool Sports has launched the newest NIL platform for college athletes to profit off of their name, image, and likeness - TwoYay. This latest tool in the marketplace will allow Barstool to use their audiences to grow the platform, but also connect their advertisers to the pool of Barstool...

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The Sport Marketeer

Now Available: College Athletes Jerseys Through Fanatics

Christopher Nascimento, September 9 2022

Whose jersey are you getting? On Thursday, another milestone was set in the NIL world. You are now able to purchase a college athlete's jersey through Fanatics. More than 40 schools and over 4,300 athletes are available via the new college football store. Gone are the days of seeing the generic college jerseys - no nameplate, just the number. Fanat...

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The Sport Marketeer

The Power of Athlete Marketing Through NIL

Caleb Gilligan, August 19 2022

LSU QB Quits Football but Continues to Provide Brands with Value The NCAA’s Name, Image, and Likeness (NIL) deals keep getting crazier and crazier as we approach the start of this year’s NCAA seasons. If you haven’t been following, the NCAA updated its regulations regarding athlete sponsorships to allow current student-athletes to earn income from...

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The Sport Marketeer

Texas Tech Throwing Out The Big Bucks

Caleb Gilligan, July 22 2022

Tech Collective Offers $25K NIL Deal for Athletes Doing Community & Charity Work It’s been over a year since the NCAA announced its new policy on name, image, and likeness (NIL) for college athletes. The new rule allows athletes to earn money by using their NIL, which was forbidden before last year. Seeing how the U.S. Department of Education value...

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The Sport Marketeer

Doug Edert: The Man, the Myth, The Moustache

Hiral Patel, March 25 2022

The Story of March Madness With March coming to an end, the madness has certainly delivered. Number 15 seed Saint Peter’s has upset Number 2 Kentucky and Number 7 Murray State to reach the Sweet 16, where they’ll be taking on Number 3 seed Purdue later today (March 25). At the beginning of the tournament, we talked about how NCAA basketball athlete...

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The Sport Marketeer

Maximizing NIL During March Madness

Christopher Nascimento, March 4 2022

How To Stand Out In All Of The Madness ncaa It’s 1970. The sun is shining, the temperature warm, and the FIFA World Cup is being hosted in Mexico. With a rumbling tone of excitement around the stadium, Peru is set to take on Pelé and Brazil. The match is about to begin but wait… Pelé, at the half, lowers to a knee and begins retying his shoes. One...

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The Sport Marketeer

$500 for a Burger

Christopher Nascimento, November 6 2021

What is an Athlete’s Post Worth? Source: white whale mktg What a time to be alive. The leaves are changing. Sun is shining and collegiate athletes in the NCAA are now eligible to profit off of their NIL. Amazing. But, before we go down the lane of candy canes and rainbows (we’ll get there soon don’t worry) we want to provide some examples and exper...

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The Sport Marketeer

A QB Controversy in Oklahoma

Hiral Patel, October 22 2021

How Two Top Prospects are Trying to Make the Most of Their Opportunity Source: thespun.com For anyone who knows college football or follows the top NFL draft-eligible prospects, Spencer Rattler is a household name - a top-ranked quarterback who is projected to be a franchise QB in the NFL, and potentially a top pick in the 2022 NFL draft. This past...

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