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The Sport Marketeer

Changing Things Up: BioSteel Signs NHL

AJ Hewish, July 15 2022

BioSteel Takes Over Hockey For Gatorade Since 2006, the iconic sports performance drink Gatorade has dominated the NHL as their official sports drink sponsor. However, a new competitor entered the market in recent years: Mike Cammalleri’s BioSteel. Focusing on their all-natural ingredients, essential electrolytes, and zero sugar, more and more of t...

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The Sport Marketeer

Making A Splash in the Off-Season

Hiral Patel, July 9 2022

NHL teams Copy NFL Counterparts in Creative Schedule Releases Teams are starting to get more and more creative on social media with their team’s announcements, a sight that sports fans from all over are loving. Events and moments that were often announced in a bland way have now taken on a new life. This past week, the NHL officially released its s...

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The Sport Marketeer

It’s All About Entertaining, Great Performance By Avalanche On & Off the Ice

Caleb Gilligan, July 6 2022

New Champion is One of the Many Things That Changed This NHL Playoffs It finally happened. After years of being disappointed by early playoff exits, the Colorado Avalanche have finally won their third Stanley Cup. They had to push themselves to the limit to beat the Tampa Bay Lightning team who fought to the very last minute to have a chance at the...

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The Sport Marketeer

Senators Relocationg… to Ottawa

Caleb Gilligan, June 27 2022

Ottawa Senators Reach Deal with NCC for New Lebreton Flats Arena For the first time since 2016, a new arena in downtown Ottawa is on the table. On June 23, the National Capital Commission (NCC) reached an agreement with Capital Sports Development Inc (CSDI), a group led by the Ottawa Senators, to sign a memorandum of understanding for their new pro...

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The Sport Marketeer

Gatorade Drops Sponsorship Deals With NHL and Others

Caleb Gilligan, June 10 2022

Gatorade Parent Company (PepsiCo) Announces Shift In Sports Sponsorship Strategy Whether it’s Marc-Andre Fleury playing a classic loose lid prank on his teammates or Dustin Brown trying to drink from the bottom of the bottle, NHL fans can quickly recognize the infamous green Gatorade water bottles found on every NHL bench. However, no more memories...

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The Sport Marketeer

Are Celebrity-Owned Sports Teams The Future?

Caleb Gilligan, April 22 2022

Marshawn Lynch and Macklemore Join Seattle Kraken The value of professional sports organizations has skyrocketed in recent years. Higher viewership, more expensive television packages, increased merchandise options, and better communication with supporters have all contributed to the growth of sports franchises. In 2011, the combined value of the t...

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The Sport Marketeer

Maple Leafs Release Innovative Jersey with Justin Bieber

AJ Hewish, March 25 2022

Blue & White Flipping to Black & Yellow Canadian music icon Justin Bieber is back at it again with another collaboration with a massive organization. First, it was Tim Hortons with the release of Bieber-inspired Timbits: TimBiebs. Now, the Toronto Maple Leafs will wear a Bieber-designed alternative jersey against the New Jersey Devils next week.

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The Sport Marketeer

When Is The NHL All-Star Skills Competition Going To Be Back

Hiral Patel, February 11 2022

Has the NHL finally unlocked the secret of the spectacle? nhl If you’re reading this newsletter the day it landed into your inbox (sign up so you can be on top of it), you are just in time for the 2022 NHL All-Star Weekend. The day; or evening I should say, is finally upon us - starting with the Skills Competition on Friday night.

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The Sport Marketeer

Bringing The World Stage To NHL All-Star Weekend

Christopher Nascimento, February 11 2022

Why The NHL Should Consider A New Format gamewornauctions.net Over the last number of years, hockey fans have been looking forward to the 2022 Olympics. It was set to be the first time that the hockey world would have a best on best tournament in 8 years. Unfortunately, with the current status of COVID, the NHL has backed out of the competition and...

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The Sport Marketeer

Sports Content Coming to a Screen Near You

Christopher Nascimento, December 31 2021

The Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.

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