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Canada Soccer

The Sport Marketeer

North America Conquering Europe

AJ Hewish, January 7 2022

What North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...

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The Sport Marketeer

The Leagues Awaken

AJ Hewish, November 23 2021

What’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...

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The Sport Marketeer

The Rise of the Brand

Hiral Patel, November 22 2021

What’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...

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The Sport Marketeer

The Athletes Strikes Back

Christopher Nascimento, November 22 2021

What’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...

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