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Hockey

The Sport Marketeer

Hockey Canada Losing Partnerships

Hiral Patel, June 30 2022

Partners Have Backed Out of their Commitments, Government Also Freezing Funds Content Warning: The following article contains references to sexual assault Over the past few days, some of Hockey Canada’s biggest partners have announced a pause to their partnership agreements with the association. Scotiabank, Telus, Imperial Oil (Esso), Tim Hortons,...

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The Sport Marketeer

Gatorade Drops Sponsorship Deals With NHL and Others

Caleb Gilligan, June 10 2022

Gatorade Parent Company (PepsiCo) Announces Shift In Sports Sponsorship Strategy Whether it’s Marc-Andre Fleury playing a classic loose lid prank on his teammates or Dustin Brown trying to drink from the bottom of the bottle, NHL fans can quickly recognize the infamous green Gatorade water bottles found on every NHL bench. However, no more memories...

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The Sport Marketeer

First Woman To Play In The QMJHL in 22+ Years

Christopher Nascimento, March 24 2022

Eve Gascon Is Set To Make History Time is an interesting concept, especially as a sports fan. Our ability to grasp this concept varies immensely depending on what’s taking place. If our favourite team is struggling, we’ll lose all sense of reality and say we can’t remember the last time they won, when it was actually only last tuesday. Then there a...

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The Sport Marketeer

New Jersey’s New Jersey

Christopher Nascimento, November 28 2021

Why Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...

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The Sport Marketeer

A New Federation

Hiral Patel, October 29 2021

The NWHL Rebrand Source: victorypress.org After a very exciting finish to the IIHF Ice Hockey Women’s World Championship last week (big shoutout to Canada and the 🐐 Marie-Philip Poulin), the buzz around hockey during the NHL offseason has been focused on the women’s side - and headlines continue to be made.

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The Sport Marketeer

The NHL’s Newest Real Estate Deal

Hiral Patel, October 26 2021

Ads Have Been Approved for NHL Jersey’s Source: EveryDay Sens The world of sports is working on recovering from the pandemic, from the grassroots youth leagues to the biggest of the pro sports leagues - including the NHL. The NHL, which relies on gate revenue for 70% of total revenue, lost over $1 billion in revenue during the pandemic. Necessity b...

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The Sport Marketeer

NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

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The Sport Marketeer

NHL Expansion Draft

Christopher Nascimento, October 13 2021

Why NHL Players Will Be Paid Last Source: The Athletic It’s July 22, 2021. The NHL’s 2021 Seattle Expansion Draft just concluded last night and the sports world, or more specifically, the hockey world was a buzz. New club. New jerseys. NEW PLAYERS. What a time to be a sports fan.

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Creating Value for Attending Live Sports

Christopher Nascimento, November 29 2020

Right out of the gate, let’s take a minute to consider something. Have you ever attended a live sporting event where you left questioning what you just experienced? Probably. Whether you left the even in a full-on discussion or you subconsciously wrestled with your experience, positive and/or negative emotions arise. These emotions can sometimes ea...

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