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The Sport Marketeer

Sports Content Coming to a Screen Near You

Christopher Nascimento, December 31 2021

The Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.

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The Sport Marketeer

Tom Brady - The Roadmap to Athlete Branding

Christopher Nascimento, December 31 2021

The Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...

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The Sport Marketeer

Why Use TikTok for Marketing

Christopher Nascimento, December 13 2021

Hears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...

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The Sport Marketeer

How to Build an Athlete’s Brand

Christopher Nascimento, December 6 2021

Athlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...

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The Sport Marketeer

New Jersey’s New Jersey

Christopher Nascimento, November 28 2021

Why Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...

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The Sport Marketeer

TikTok Creators Collab with Major Sports

AJ Hewish, November 10 2021

How Sports Are Interacting with TikTok Source: WFZ 98.7 Over the past few weeks, TikTok content creator @emilyzugay has taken the world by storm with her creative videos. Sarcastically and hilariously, she has been ‘redesigning’ the world’s most famous brands including Microsoft, Amazon, McDonald’s, and even TikTok themselves. She’s gained over a m...

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The Sport Marketeer

A New Federation

Hiral Patel, October 29 2021

The NWHL Rebrand Source: victorypress.org After a very exciting finish to the IIHF Ice Hockey Women’s World Championship last week (big shoutout to Canada and the 🐐 Marie-Philip Poulin), the buzz around hockey during the NHL offseason has been focused on the women’s side - and headlines continue to be made.

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The Sport Marketeer

A QB Controversy in Oklahoma

Hiral Patel, October 22 2021

How Two Top Prospects are Trying to Make the Most of Their Opportunity Source: thespun.com For anyone who knows college football or follows the top NFL draft-eligible prospects, Spencer Rattler is a household name - a top-ranked quarterback who is projected to be a franchise QB in the NFL, and potentially a top pick in the 2022 NFL draft. This past...

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