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The Sport Marketeer

The Power of Ted Lasso

Christopher Nascimento, November 12 2021

How Shows Drive the Growth of Sports Source: Apple TV If you haven’t heard already, the world of soccer (or should we say football) has taken notice of the hit series on Apple TV, Ted Lasso. At the beginning of this month, the hit series signed a licensing agreement with the EPL (English Premier League) for about £500,000, according to Matt Slater...

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