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Basketball

The Sport Marketeer

WNBA and The Future of Sponsorships

Hiral Patel, November 11 2021

The Value of Strategic Partnerships Source: Sports Tribune The WNBA finals are in full force, with the series tied at 1 between the Chicago Sky and Phoenix Mercury (as of Thursday, Oct. 14). The best of the best are on-court making headlines - while the league continues to make headlines of their own off the court.

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The Sport Marketeer

Reebok Courting Greatness

Hiral Patel, October 21 2021

Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.

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The Sport Marketeer

Big Dreams, Bigger Dollars

Hiral Patel, October 18 2021

The 2021 NBA Draft Source: Raptors HQ Last night, 60 dreams came true as the 2021 NBA Draft took place at Barclays Stadium in Brooklyn NY. The 2020 draft was scheduled to be hosted in Brooklyn, but the pandemic moved operations to ESPN’s studio in Connecticut and was hosted virtually. The sights, nerves, and excitement were packed into the arena as...

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