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Tennis G.O.A.T. Takes on a New Challenge – Venture Capital Goodbyes are never easy, and when it comes to sports – a goodbye can bring any fan or athlete to tears. On Tuesday, one of Tennis’ biggest superstars (and the GOAT if you ask me) said goodbye to the game she has dominated for decades. Serena Williams announced that she will be moving on fro...
Read MoreFederer Partners with Barilla To Make Young Athlete’s Dream Come True 20 grand slams and 103 ATP singles titles. Easily one of the GOATs of the game, Roger Federer is still perfecting a sportsman's life. Recently, Federer has shown his talent off the court with his partnership and collaboration with Barilla pasta, starring in ads that hit right in...
Read MoreFernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...
Read MoreTennis #1, Ash Barty Hangs It Up at 25 Ash Barty shocked the sporting world this week with her sudden and unexpected retirement from professional tennis. The reigning Australian Open champion posted an honest and heartfelt video on her social media accounts to explain her reasoning for her decision and stated that she no longer had the physical or...
Read MoreWhy Athletes Need To Invest In Their Brand Before They Become Stars What a time it has been to be a Canadian sports fan! The Olympics. Women’s Soccer. Women’s Hockey. Men’s Soccer. And now Tennis! Both Leylah Fernandez (19) and Felix Auger-Aliassime (21) had themselves a tournament at the US Open, with their exposure and brand opportunities set to...
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