Metaverse

NBA Enters a New World

AJ Hewish, July 6 2022

NBA Partners with the Creators of Pokemon Go, Niantic to Enter the Metaverse NBA All-World, the new game from the creators of Pokemon Go, Niantic, which allows fans to compete against each other in the real world, opens up the Metaverse in the NBA. Using geolocation, fans and players can challenge others to a one-on-one mini multiplayer game on the...

The Sport Marketeer

The New Kids on the (Ro)Blox

Hiral Patel, November 29 2021

Nike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...