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The Sport Marketeer

Athletes Are Taking Over The Runway

Caleb Gilligan, April 8 2022

Jack Grealish Signs With Gucci It wasn’t too long ago when football players and fashion designers could not be pictured in the same room. Traditionally, football is a working-class sport where simplicity and cost-effectiveness were standard. Managers preferred for players to stay grounded and avoided drawing attention to themselves as it could pote...

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