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The Sport Marketeer

USWNT Receives Equal Pay

AJ Hewish, May 20 2022

US Soccer Federation Announces Agreement with Women’s National Team It has finally happened! The United States Soccer Federation announced earlier this week that it has finally reached an agreed-upon deal to pay the United States Women’s National Soccer team equally to its men’s side.

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The Sport Marketeer

First Woman To Play In The QMJHL in 22+ Years

Christopher Nascimento, March 24 2022

Eve Gascon Is Set To Make History Time is an interesting concept, especially as a sports fan. Our ability to grasp this concept varies immensely depending on what’s taking place. If our favourite team is struggling, we’ll lose all sense of reality and say we can’t remember the last time they won, when it was actually only last tuesday. Then there a...

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The Sport Marketeer

Within An Ace Of Success

Hiral Patel, March 4 2022

What Canada Is Facing With Sports Betting When the Canadian government voted to legalize single-event sports betting in August 2021, the news came with lots of excitement - from sportsbooks, sports bettors, and sports and entertainment organizations. Over 6 months later, provinces like BC and Ontario have started to introduce sportsbooks through th...

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The Sport Marketeer

Fan Controlled Football Reaching New Heights With Dazn

Hiral Patel, December 31 2021

Madden Franchise Mode Comes to Life Kevin C. Cox/Fan Controlled Football / Getty Images Sport / Getty The world of streaming has revolutionized how fans watch sports on a screen. Improvements in fan engagement have taken platforms like Twitch to the forefront of streaming, where fans of video games (and also sports) are able to connect with the con...

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The Sport Marketeer

English Premier League: Worldwide

AJ Hewish, November 4 2021

Is The EPL Planning on Taking Over? Source: EPL Over the past few years, we have seen the NFL expand to reach international markets, with games being played in London at the Tottenham Hotspur Stadium and in Mexico. But now it may be time for one of the world’s most popular leagues in the world’s most popular sport to expand globally.

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The Sport Marketeer

The Rise of North America in the World of Soccer

AJ Hewish, October 31 2021

Canada and USA Soccer Will Make Some Noise Source: CBC Over the past few decades, we have not seen a successful North American national soccer team, whether it’s Canada or the United States. Both teams have been consistently beaten by the world’s superpowers whether it’s losing to Brazil, Germany, Argentina, England, etc. But sometimes not even mak...

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The Sport Marketeer

Reebok Courting Greatness

Hiral Patel, October 21 2021

Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.

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The Sport Marketeer

The Forever Changing Definition of ‘Sport’

Hiral Patel, October 17 2021

The Rise of eSports Source: Dezeen Sports have been around since the dawn of time since man could find ways to compete with one another in vigorously active and challenging ways. Sport has been evolving for thousands of years along with society itself and is now reaching its next point of evolution: esport.

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The Sport Marketeer

The Future of Motorsports

AJ Hewish, October 14 2021

Formula E Looks at Marketing Themselves as Change. Accelerated. Source: Pinterest In April, Formula E officially released its new brand/marketing campaign moving forward in the world of professional racing. Similar to Formula 1, Formula E is a championship season where teams of electric vehicles race in the major cities across the world competing f...

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