• about
  • services
  • content

where it all begins.

the story of white whale mktg.

a free website and a due date. that's where it all started. but let us fill you in on the details. when christopher nascimento, founder, was in university he was enrolled in a digital marketing course that contained a personal branding project. the objective? market yourself so when people google your name it is attached to the search results you wish. for chris - sports marketing.

nascimentomktg, was founded.

with the emergence of nascimentomktg - opportunities followed with: blogs. professional sports organizations. social media. streaming. athlete marketing. communications. sponsorships. podcasts. and more.

white whale mktg. where it all begins.

email chris

a natural progression was occurring that the personal brand wasn't becoming so personal and instead a business. but it was too early! the plan was to chase the dream, or some may say his white whale, later in life.

chris decided to join the atlético ottawa team managing their marketing & communications and running nascimentomktg when possible.

but the signs were becoming more apparent. from talking to athletes. agents. and others in the industry it was clear change was coming. athletes were growing a desire to market themselves but did not have the expertise. time. or resources. to do so. agents were/ are running in the same issues. so?

it was time for chris to go chase his white whale.

definition: white whale

2. an objective that is relentlessly or obsessively pursued but difficult to achieve.

join the team.