where it all begins.

the story of white whale mktg.

a free website and a due date, the rest is history.

when christopher nascimento, founder, was in university he was enrolled in a digital marketing course that contained a personal branding project. the objective? market yourself so when people google your name it is attached to the search results you wish. for chris - sports marketing.

nascimentomktg, was born.

with the emergence of nascimentomktg - opportunities followed with: blogs. professional sports organizations. social media. streaming. athlete marketing. communications. sponsorships. podcasts. and more.

a natural progression was occurring that the personal brand wasn't becoming so personal and instead a business. but it was too early! the plan was to chase the dream, or some may say his white whale, later in life.

chris decided to join the atlético ottawa team managing their marketing & communications and running nascimentomktg when possible.

but as time went on, it became clear... it's time to take the leap and go chase your white whale.

definition: white whale

2. an objective that is relentlessly or obsessively pursued but difficult to achieve.