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Commanders, MLS sign Influencers to Improve Their Social Brand The evolution of the smartphone has given anyone the capability to go viral and make their stamp on the virtual world. It’s no secret that athletes are able to leverage social media to engage with brands and their audience - some teams in particular are well equipped to unlock the secre...
Read MoreJack Grealish Signs With Gucci It wasn’t too long ago when football players and fashion designers could not be pictured in the same room. Traditionally, football is a working-class sport where simplicity and cost-effectiveness were standard. Managers preferred for players to stay grounded and avoided drawing attention to themselves as it could pote...
Read MoreNHL Rivals take on a new domain – Breakfast Cereal For NHL fans, the Leafs-Bruins rivalry has become one of the most popular battles to watch over the past decade. The Atlantic division opponents have met multiple times in the playoffs; and if you’re a Boston Bruins fan, you may not consider it much of a rivalry. Regardless of where your loyalties...
Read MoreDelta Joining The Surging League With A “Significant Investment” For the longest time, fans of women’s soccer had to suffer through defunct leagues, mismanaged teams, and a lack of an overall structure to grow the game. In fact, the World Cup only introduced a women’s competition in 1991, 61 years after its inaugural tournament. However, investment...
Read More$400M for a Kit Sponsorship FC Barcelona has had some pretty iconic kits over the past several decades including and not limited to the special UNICEF kits at the beginning of the Leo Messi Era, and the Qatar Airways logo during the Messi Suarez and Neymar domination of Europe. But now, Barcelona is close to agreeing on a new deal for their main sh...
Read MoreHow Athlete Branding Can Become The Great Equalizer owen sound attack It is of no surprise to hear that, not all sports are made up the same. Some leagues such as the NFL are compromised of 32 corporations rather than teams, that’s a given. However, many leagues, especially in Canada, are significantly smaller than these large organizations we see...
Read MoreWhy January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...
Read MoreAthletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.
Read MoreThe Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.
Read MoreA Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...
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