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Montreal Canadiens

Creating Value for Attending Live Sports

Christopher Nascimento, November 29 2020

Right out of the gate, let’s take a minute to consider something. Have you ever attended a live sporting event where you left questioning what you just experienced? Probably. Whether you left the even in a full-on discussion or you subconsciously wrestled with your experience, positive and/or negative emotions arise. These emotions can sometimes ea...

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