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Major League Baseball’s playoff NFTs look to bring fans to the blockchain Is there a better month for sports than October? The beginning of the NHL and NBA seasons, the NFL in full swing, Champions League football in Europe, Pumpkin Spice Lattes – what’s not to love? Baseball fans have an extra special reason to love October – playoff
Read MoreSeattle Mariners look to bring a unique activation to corporate fans Afternoon baseball. A concept loved by fans across the continent, but only on the weekends. The weekday afternoon baseball is a tough sell for ticket sales reps, and a tough buy for most blue- and white-collar workers. This past Wednesday, the Seattle Mariners partnered with Geekw...
Read MoreImproved Fan Experiences Coming to Toronto Soon The Rogers Centre, formerly known as the SkyDome, has been a topic of discussion around Toronto for several years now. Many fans have voiced their concerns about the long-term viability of the Blue Jays' home. In 2020, the concerns were addressed when Mark Shapiro, President, and CEO of the Blue Jays,...
Read MoreOakland A’s Inching Closing to Las Vegas Move Since 1968 the Oakland Athletics (A’s) have been the Major League Baseball Team in Oakland, California and have given us some memorable moments of baseball history such as their 20-win streak record in the iconic 2003 MLB season (Thanks, Brad Pitt). But in recent times, the A’s ownership is waiting unti...
Read MoreAmazon Prime Video’s Partnerships With the NFL, MLB, and Latest MMA Deals This week, ONE Championship announced that they had partnered with Amazon Prime Video to showcase 12 live mixed martial arts events annually for the next 5 years. The deal further increases Amazon’s investment in the live sports market after agreements with the NFL and MLB ea...
Read MoreA Quick Look at the 2022 MLB Season How fans may feel after the drama, and how the brand may be impacted MLB fans, the nightmare is (mostly) over. The MLB lockout came to an end early yesterday afternoon (March 10), with the MLB owners coming to a tentative agreement on a collective bargaining agreement with the MLB Player’s Union. With the agreeme...
Read MoreMerchandiser Strikes with Deal NBA, MLB, and NFL Player Associations Source: sportico.com The world of trading cards has exploded over the past few years, with card values rising exponentially, and the total asset class for trading cards surpassing multi-billions. You may have come across videos and stories of long lines outside department stores t...
Read More1989 Meets 2021 - MLB Edition Source: MLB The classic 1989 Kevin Costner movie, where a farmer hears a strange voice saying “if you build it, he will come.” and proceeded to build an entire baseball diamond on his property. Fast forward to 2021, and the field of dreams has returned, but this time with a 21st-century approach.
Read MoreWhat Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...
Read MoreThe Impact of a Name Source: The NY Times If you haven’t heard already, the world is changing. One area, in particular, is the name of sports franchises. In recent memory, we’ve seen the Washington Redskins become the Washington Football Team, the Edmonton Eskimos to Elks, and now the Cleveland Indians are the Guardians. With many areas to consider...
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