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The Sport Marketeer

Pepsi’s Creative Footwork

AJ Hewish, October 14 2022

Coca-Cola & FIFA Get Nutmegged by Pepsi Suppose you’re a fan of soccer and a follower of viral videos over the past decade. If so, you’ve heard of the nutmeg. Pepsi just nutmegged Coca-Cola and FIFA with their latest ad starring some of the world’s greatest-ever players such as Roberto Carlos, Lionel Messi, Thiery Henry, and

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The Sport Marketeer

Making a Statement

Hiral Patel, October 14 2022

What’s in a World Cup Kit? Football fans are probably feeling a bit unusual right now, as the hype for the FIFA World Cup begins… in the fall season. With the 2022 World Cup set to kick off in Qatar in November, the anticipation is beginning to build up and teams have begun to release their uniforms for the tournament. However, not every uniform...

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The Sport Marketeer

Toronto & Vancouver to Host 2026 World Cup Matches

Caleb Gilligan, June 17 2022

Edmonton Loses Out, 10 Group Stage Matches for Canadian Cities It’s official, the 2026 FIFA World Cup will be played in two Canadian cities, Toronto and Vancouver! The announcement marks the first time that a Men’s World Cup match is played in Canada. The two cities are expected to share 10 out of the 60 Group Stage matches while three Mexican citi...

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The Sport Marketeer

End of an Era: FIFA

AJ Hewish, May 20 2022

Electronic Arts (EA) & FIFA Call It Quits, EA Sports FC for 2023 After almost 28 years of EA Sports’ FIFA game series being the most iconic soccer game in the market, the famous partnership/collaboration between the two organizations that brought us FIFA 94 all the way to FIFA 22, is finally ending.

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The Sport Marketeer

FIFA and The “We’ll Do It Ourself” Mentality

AJ Hewish, April 15 2022

The Launch of FIFA’s Own Streaming Platform FIFA announced this week that they are planning to release their own streaming platform service to compete with traditional media platforms and other services such as DAZN. However, FIFA plans to release the service fully free and largely featuring documentaries and some live games at the launch. The plan...

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The Sport Marketeer

The End of an Era: What's Next for FIFA and EA

AJ Hewish, October 22 2021

Source: playstation.com One of the top-selling franchises each year, EA Sports FIFA has been the most played soccer (football) video game since 1993. With tens of millions of copies sold each year, their famous partnership is set to end. Their existing deal is set to expire next year, and the ongoing negotiations between EA and FIFA are not going w...

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