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Athlete Marketing

The Sport Marketeer

North America Conquering Europe

AJ Hewish, January 7 2022

What North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...

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The Sport Marketeer

The Year of the Athlete

Christopher Nascimento, December 31 2021

Athletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.

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The Sport Marketeer

Sports Content Coming to a Screen Near You

Christopher Nascimento, December 31 2021

The Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.

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The Sport Marketeer

Tom Brady - The Roadmap to Athlete Branding

Christopher Nascimento, December 31 2021

The Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...

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The Sport Marketeer

Why Use TikTok for Marketing

Christopher Nascimento, December 13 2021

Hears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...

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The Sport Marketeer

How to Build an Athlete’s Brand

Christopher Nascimento, December 6 2021

Athlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...

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The Sport Marketeer

The Athletes Strikes Back

Christopher Nascimento, November 22 2021

What’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...

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The Sport Marketeer

$500 for a Burger

Christopher Nascimento, November 6 2021

What is an Athlete’s Post Worth? Source: white whale mktg What a time to be alive. The leaves are changing. Sun is shining and collegiate athletes in the NCAA are now eligible to profit off of their NIL. Amazing. But, before we go down the lane of candy canes and rainbows (we’ll get there soon don’t worry) we want to provide some examples and exper...

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The Sport Marketeer

Top 50 Most Marketable Athletes

Christopher Nascimento, October 27 2021

SportsPro & Zoomph Outline Athletes with the Greatest Marketability in 2021 Source: fangirlish.com When reading a list like Top 10 Richest People In America, Fastest Cars of The Year, or like now, the Top 50 Most Marketable Athletes in the World, right away names that you’re familiar with start coming to mind: Jeff Bezos? Bugatti? And possibly Rona...

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